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Increased visibility of the climate crisis, high food and energy prices and loss of purchasing power are external factors impacting society. They also reflect the upcoming transitions in our food system, energy system and mobility system needed to move towards a sustainable society. These transitions are closely linked to sustainable health behaviors, through the food we buy and the way we travel. This project will study how experiences of changing macro-conditions relate to social norms about, and the adoption of, two sustainable health behaviors: reduced meat consumption, reduced car use.
Photo by Luke Chesser on Unsplash