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When people perceive more uncertainty about the risks they face, they may, somewhat counterintuitively, do less in terms of prevention effort. For instance, being unsure about the health risks they face, they may fail to adopt healthy behavior. In this project, we measure people’s uncertainty perception about their health care expenditures and test how personalized information about health risks impacts their preventive health investments.
Photo by Francisco Venâncio on Unsplash
